Sales & Marketing Blog
Follow our blog for news, tips and tricks to help you grow your sales and marketing strategy.
Branding Straight from the Hallmark Christmas Cruise
When you think of branding strategy, the Hallmark Channel might not be the first thing that comes to mind. However, after experiencing their inaugural 2024
Branding Strategies from the Football Playbook
Football is more than just a game; it’s a meticulously planned and executed battle of strategies, teamwork, and adaptability. The same principles that guide a
Gold Medal Marketing | Tips to Market Like an Gold Medalist
The Olympics is more than just a sporting event; it’s a global spectacle that captures the attention of billions. Brands worldwide vie for a piece
Your Personal Brand and Business
Anyone who knows Marketing Logix knows we always say, “People do business with people.” Having senior management, staff, and clients visible in your marketing is
Target Marketing through the Sales Funnel
Target marketing is an essential part of a business strategy. It involves identifying and targeting specific customer segments most likely to purchase your products or
Email Marketing Trends in 2024
Email marketing is one of our favorite methods for connecting you with your target audience or prospect lists. From the fundamental days of cold calling,
2024 Website and SEO Trends
The digital world is constantly evolving, and how we design and optimize websites is no exception. While user experience and functionality remain core principles, exciting
Top Reasons to Have a Website
In today’s digital age, every business, regardless of size, should have a website. Having a website is crucial in building your brand and expanding your
Holiday Marketing Strategies
The holidays are a time for joy, connection, and giving, and they also present a unique opportunity for businesses to strengthen their relationships with customers.
Marketing Horrors
The horrors of not having a proper integrated marketing plan can be many and varied. Without a clear roadmap for your marketing efforts, you’re likely
Exploring the Possibilities and Pitfalls of AI in Marketing
The blog below is written by AI (Jasper.ai) and our team. Take a look below and tell us in the comments which sections are written
Hottest Marketing Trends in 2023
2023 is the year of significant trends in the marketing world, and it will indeed be an exciting time for business owners as they navigate
Increase Brand Awareness
Brand awareness is challenging for any business owner, whether opening a new location in a different city or rethinking your company’s mission statement. The number
Hiring a Marketing Firm
Marketing firms can help businesses of every size develop and improve their marketing strategy. Whether a business is looking to implement digital marketing to enhance
Content is King
For decades, the phrase “Content is King” has been common in newsrooms. Our founder, Tracie Welch Brenton, was the Circulation Sales and Marketing Director for
Email Marketing and Sales Relationship
Successful email marketing increases your audience engagement, improves brand awareness, and boosts sales. Your email marketing strategies work alongside your sales team to engage with
Marketing Challenges Businesses Face Today
With the speed of technological changes and the ever-evolving nature of marketing, it’s becoming challenging for businesses to stay on top of their marketing strategy.
Revival of QR Codes
Once considered a fleeting novelty, the pixelated box known as the QR code has become the touch-free symbol of the pandemic. QR stands for Quick
Pivot Your Business After Covid19
How to Pivot Your Business Alcohol distillers that started making hand sanitizer. Restaurants that turned their dining halls into grocery stores. Personal trainers who became
The Disconnect Between Sales And Marketing
The Sales and Marketing Disconnect Sales and marketing are two terms often used interchangeably. On one hand, this grouping makes sense because the two