Successful email marketing increases your audience engagement, improves brand awareness, and boosts sales. Your email marketing strategies work alongside your sales team to engage with leads and promote your products and services.
Email marketing is a convenient, affordable, and effective sales tool because it allows you to reach a much larger audience than your sales team can alone.
Your business can nurture leads, generate more sales, and upsell products using email marketing techniques. To get quality results, you need to create meaningful content tailored to your specific audience. Great content includes having a subject line that sparks the reader’s curiosity, leverages color psychology in your images, and targets your client base at the right time.
Learn how your sales team can benefit from using email marketing.
Build a Relationship With Your Target Audience
Sales rely on finding prospects and forming a relationship. Email marketing allows you to do this on a much broader scale. Email marketing is a simple way to send targeted messages to your entire audience quickly.
Email users regularly check their inbox, with 99% of users checking for new emails at least once per day. Email marketing is an excellent resource for staying connected with your audience and building a relationship with them to increase your sales.
● Email marketing warms leads
Email marketing helps you warm leads by introducing them to your products. You can share important information about your products and offer content that shows how your products solve everyday problems. You can even share testimonials or product reviews through email marketing.
Build trust with your audience with emails that are helpful or informative. When you focus on the benefits of your product or service, this moves prospects further through the sales funnel and buyer’s journey, converting them into sales.
● Direct and clear messages establish trust
You can use email marketing to build trust with a target demographic by being clear and direct about your intentions in sending messages. Always be upfront about why you’re asking for customers’ email addresses and let them know what’s in it for them. End your messages with a clear call to action, so your customers know what you want them to do.
● A personal approach sells
Using email marketing to target consumers is an excellent way to boost sales, especially when you’re appealing to the unique interests of the individual customer. You can send customized content to buyers using your data from email marketing campaigns, online surveys, or social media interactions.
Sending these deals by email allows you to share information about products you know they’ll love, improving the likelihood they’ll close on the purchase.
Email Marketing Gathers Important Data for Sales Staff
Email marketing isn’t just about building a relationship with your audience. It also provides your sales team with essential data about your audience.
Email marketing gathers data so you can identify:
● Hard bounces
Hard bounces occur when your contact no longer uses the email address in your database. The person may have switched email addresses or moved to a new company.
If some of your subscribers go cold, run a re-engagement campaign. Your sales team can determine where the lead moved to or form a new relationship with their replacement.
● Open rate
The open rate measures the number of people who view your emails. The average open rate across all industries is about 20%. You can increase your open rates by using value-driven subject lines to catch people’s interest.
You can also use open rates to test out different subject lines and see what style your audience prefers and is more likely to open and read.
● Click-through rate
Effective email marketing campaigns include a link and a call-to-action (CTA) to get your reader to take action. The click-through rate tracks how many people are opening and clicking the link in your email. Your click-through rate will be much lower than your open rate, with an average of 1.5% click-through rate across all industries.
The click-through rate shows you which segments of your email list are more engaged and interested in your products. You can use the data from your click-through rate to follow up with individuals or create drip programs and other email campaigns targeting this segment of your audience.
Email Marketing Practices to Follow
Following email marketing best practices helps you create more successful email campaigns, build stronger relationships with your leads, and eventually increase sales.
● Establish a tempo
Building a relationship requires regular communication with your audience. You don’t want to bombard your readers with too many emails each week, blowing up their inbox. Instead, establish a tempo by sending your emails out on the same day every week. This trains your audience to expect them and look for your email in their inbox.
They are more likely to open and engage with your email when they know the email is coming. Creating an email marketing calendar allows you to plan and ensures you won’t miss a week. It can also help you plan email campaigns for new product launches or sales.
● Segment your list
Segmenting your email database helps you send more effective emails and offers better engagement with your audience. It can help you double your click-through rate by targeting different parts of your audience and creating more personalized content.
Separating new leads from existing customers enables you to target each segment more effectively, resulting in better outcomes.
● Brand your sales team
Use your sales team as points of contact for your email. Each member of your sales team can have their segmented email list to personalize interactions with your audience. Include their picture and contact information, so prospects and customers feel like they’re getting a one-on-one approach.
● Offer rewards
You can better your chances of a future sale by rewarding customers through your email marketing campaigns. You want consumers to look forward to receiving your messages because something in it benefits them directly. Offer exclusive content, discounts, or exciting deals to retain and grow your client base.
How Marketing Logix Helps
Email marketing has a high return on investment, offering you between $30-50 in returns for every $1 you invest. You can build strong relationships with leads and increase your sales by using the right email marketing strategies and techniques.
Marketing Logix can help you design a successful email marketing strategy. We have a deep understanding of inbound and email marketing techniques to help your sales team meet your revenue goals.
Contact us today to learn more about our services and learn how to help you start or improve your email marketing campaign.