With the speed of technological changes and the ever-evolving nature of marketing, it’s becoming challenging for businesses to stay on top of their marketing strategy. The internet is now the go-to source for researching local products and services for 97% of consumers. That means the way you market your product also needs to change.
The marketing landscape has gone digital, creating many innovative options for getting customers to notice your brand. The specialized and data-driven nature of modern marketing means businesses must identify their challenges in reaching consumers. Digital marketing presents several challenges for small business owners. Here are some marketing challenges that businesses face today.
Shifting Customer Behaviors
People rely on social media for their daily lives, so businesses need to be aware of their data and privacy obligations. These are required by several laws, including the CAN-SPAM Act that regulates digital marketing and lets customers opt-out of email campaigns.
The average customer attention span is now just 8 seconds. To keep up with customers, you need to use technology to capture their attention in an increasingly crowded online marketplace.
Since marketing technology takes up to 26.6% of the average marketing budget, your marketing strategy needs to consider the continuous growth of upcoming technologies.
Your marketing strategy should also clearly communicate your unique value proposition using new technology. It needs to involve implementing new marketing trends, such as predictive AI, virtual reality, and social media.
When you can identify the best technological avenue for engaging your consumer base regularly, you can attract and retain business.
Changing Brand Loyalty
Customer loyalty to brands has changed and declined over time, with brand loyalty decreasing from 65% in March 2020 to 49% in November 2020. Consumers can now read reviews online and even see how you compare to other brands, making it easy to change their allegiance if your prices or values don’t satisfy them.
You need a marketing expert who can help you keep up with the latest consumer trends. By doing so, they can deliver an informative and engaging strategy that appeals to your target audience.
How Can a Marketing Agency Help You?
A marketing agency can help you develop strategies that suit your brand and appeal to the key demographic. A marketing agency works with you in critical areas of advertising and engagement, such as brand building and campaign development.
Understand the Data Available
Using data analytics, a marketing agency can help you identify what customers are interested in and where these customers are located. They can focus on what people are searching for online and how they want it delivered.
Thanks to modern technology, they can collect and analyze vast amounts of data to target your customers with relevant products and services.
Leverage New Technologies
Advancing technologies offer new ways to reach potential customers. Predictive AI uses algorithms to anticipate customer behavior based on their previous interactions with your company or website. This means you know about certain products people would buy even if they haven’t shopped there yet.
QR codes are being used widely by some businesses for shopping convenience. At the same time, smartphones and smartwatches offer new ways to pay for products in-store or receive updates about promotions instantly. Harnessing these technologies as part of your marketing strategy is the best way to stay ahead of the competition.
Engaging with customers is more than just providing them with a product or service. You need to provide relevant information about your services and listen to what consumers want.
When you’re reliable, helpful, and accurate, you become an authority on your product or service. Being a valuable resource on a topic creates a level of trust with your clients; that trust leads to brand loyalty.
Digital marketing strategies can help you nurture your customers throughout their buying journey to help them gain the information they need to make a purchase or use your service. Presenting your brand and its values is critical because customers value honesty and transparency; they want to know the face behind the brand and what it stands for.
Flexibility in Digital Marketing
A digital marketing agency can remain flexible in its focus on customer behavior and stay current in global marketing trends. Part of a flexible digital strategy is the integration of sales and marketing.
As your digital marketing strategies are implemented, real-time tests can monitor customer behavior. The use of marketing automation also allows you to reach consumers across multiple channels simultaneously, expanding your reach while keeping repetitive tasks automated.
Marketing LOGIX Can Help Your Business
Marketing LOGIX has been in operation since 2014, with over 30 years of experience and seven dedicated to digital marketing. Our Owner/President, Tracie Welch-Brenton, is an experienced digital marketer who plays a critical role in Houston’s professional marketing community.
Her hands-on approach allows her to strengthen companies through marketing strategies beyond what other agencies can offer. Tracie also shares her valuable knowledge as MOD 6 Faculty in Sales and Marketing at Goldman Sachs 10,000 Small Businesses program.
Whether you are a startup, small or mid-sized business looking to grow your company, she understands your needs and offers tailored services to help you achieve your goals. Marketing LOGIX serves a global client base, and many of our clients have been recognized for award-winning marketing.
You can trust Marketing LOGIX when it comes to ensuring your marketing efforts reach your target audiences clearly, no matter where you are in the world. For assistance in developing and implementing powerful sales and marketing strategies in your business, talk to us about your business goals today.