Integrated Sales & Marketing Strategy

Unlock the Power of an Integrated Sales & Marketing Strategy with Marketing Logix

It is not uncommon for companies to develop a robust marketing strategy but fail to align it with sales. In this analysis, we will explore the sales funnel and its relationship with marketing. It is important to consider your strategy in each phase and make necessary adjustments.

Our team will meticulously map out each stage of the sales funnel and identify the marketing tactics needed to engage customers and guide them through subsequent stages. We will delve into the mindset of customers at each stage and determine the most effective marketing tools for reaching prospects. The final output will be a comprehensive, integrated sales and marketing strategy that aligns the sales funnel, marketing funnel, and corresponding strategies for each phase of the aligned funnels.

Marketing Logix looks at each marketing channel and works with your team to establish a core message that resonates across all of your platforms. Our work doesn’t stop there. We also evaluate and strategize to identify the most lucrative channels with the highest ROI. Marketing Logix specializes in building an effective and cohesive brand message across advertising, direct marketing, digital marketing, events & sponsorships, social media management, and PR.

STAGES OF THE SALES FUNNEL

Awareness

At this stage of the sales funnel, your prospect becomes aware of your existence. This might find you through social media, your website or through a referral. At this stage, they begin to recognize the need or problem and begin to explore solutions.

Consider at this phase, what information are you providing to show a range of services/products offered? Can the prospect clearly understand what you offer? Do you have a clear value proposition?

Discovery

At this stage in the sales funnel, prospects are actively seeking solutions. They begin to compare your company against the competition. They further their understanding of your offering and how it meets their needs.

Consider adding images of happy customers to your marketing, testimonials, blogs or items that would inform or engage your prospect.

Evaluation

At this stage in the sales funnel, prospects look for specifics like pricing, review and competitor offerings. This is an opportunity to highlight positive customer testimonials and really dive into how your offering addresses the pain points of the prospect.

Do you have staff members engaging with the project at this phase in order to answer questions or provide a friendly customer/user experience? At this phase, are you collecting information (email, phone, etc.) so that if they abandon the next step, you can still engage with the prospect?

Purchase

At this stage in the sales funnel, focus on making the purchase process as effortless as possible. Remove obstacles and create a user experience (UX) that is warm and friendly. In online experiences, make sure to provide updates and tracking when able. This is an opportune time to collect an email or physical address for future communication and offerings.

Consider at this phase asking for referrals, testimonials or reviews.

Loyalty

At this stage in the sales funnel it is time to focus on customer satisfaction. Think about strengthening the relationship with personalized communication and offers. This is also a good time to consider upsell or cross sell opportunities.

Could you also create a valued member program to keep them coming back? Ask for an email to add to a newsletter for ongoing communications and offerings.

The Sales & Marketing Disconnect

Sales and marketing are two terms often used interchangeably. On one hand, this grouping makes sense because the two teams need to work together. But in reality, Sales and Marketing are two very distinct functions and require completely different skills and mindsets. Marketing is not signing a customer to a contract, and creating a social media campaign is not Sales. Let’s take a look at what these key functions really are – and how to better align them for bottom-line results.

Increase Brand Awareness

Brand awareness is challenging for any business owner, whether opening a new location in a different city or rethinking your company’s mission statement. The number of brands competing for a customer’s attention and dollars means it’s easy to get lost in the crowd.

However, with the right marketing strategy planning, you can build brand awareness in your industry and see success for your business. Learn how to increase brand awareness and reach more customers and how brand awareness services from Marketing Logix can support your efforts.

Let's Build a Plan to Grow Your Business

Marketing Logix is ready to assist in the development and implementation of powerful sales and marketing strategies. Let’s talk about your business goals and develop a strategic plan for your success.